First, we wanted to achieve a clearer idea of the market behind kombucha and people who drink the beverage. Thus we decided to conduct a contextual inquiry; going directly to the source of what kind of people purchase and drink kombucha.
- Kombucha was served by tap and also distributed as mass market bottles, with people preferring the bottles for convenience and price.
- Observed the general demographic and atmosphere of people who frequent these establishments. It was an environment of health-conscious people with a certain degree of economic luxury, often frequenting yoga and group exercises.